20 Seconds Summary: From the importance of SEO for Webflow websites and Ecommerce stores to discussing all types of SEO and how they impact Webflow search engine performance, this blog post is going to be the only solution you are looking for Webflow site optimization.

Introduction

Webflow is an online website and ecommerce store builder. The primary perk of using Webflow is that it does not require you to know coding. You can drag and drop to customize your website and webstore, at the best pricing to start with, and Webflow will automatically convert your design into HTML, CSS, and JavaScript.

Webflow’s provision of being able to customize a website visually or a webstore has made it the choice of many known online platforms like UpWork, Jasper, Ted & Zapier, which have partnered with Webflow.

In comparison to other websites and e-commerce builders, Webflow takes the edge due to its ability to provide its users with website customizations that are not restricted to the themes and customization options offered, and with no coding or design flexibility.

You can create multiple types of websites with Webflow, including:

WebFlow SEO Tools

Just like any other website builder or Ecommerce store designer, SEO plays an integral role in the Webflow site optimization. Each website or store generated by Webflow needs to be optimized by a search engine to get ranked and generate traffic and sales leads.

Webflow provides many built-in SEO features, aka SEO tools, that can help its users with the Webflow site optimization.

Let’s have a look at the built-in SEO tools of Webflow!

Fast page load speeds

Webflow automatically optimizes the code and images of your website to make them faster. Not just that, it also meets the requirements of Core Web Vitals metrics, making it a smooth process and a good user experience for your website visitors. Moreover, the fast loading speed of websites is considered a ranking factor, which helps your website to rank faster.

Mobile-Friendly Website

Since more than half of the website traffic comes from mobile users, as per Statista, having a website that is mobile-friendly and can adjust its content according to different screen sizes matters a lot.

Search engines consider mobile-friendly websites a high-ranking factor, and Webflow comes in handy as it provides naturally responsive themes and optimizes the images as well, which makes the website cater to different screen sizes smoothly, making it a great built-in feature for Webflow CMS SEO.

SEO-friendly URLs

SEO-Friendly URLs are usually also known as clean URLs. These include your keywords and simple words separated by hyphens, providing a clean structure to your web pages.

Webflow provides an SEO-friendly URL structure as a built-in feature, helping you with Webflow site optimization.

Customizable Meta Data

Metadata helps you a lot as it displays your website’s search results in search engines. Your Meta title is the link that users will be clicking, and the Meta description basically provides a short description with a call to action included in it to increase the click-through rates.

Webflow provides you with customizable metadata settings for each page, allowing you to optimize each page for better visibility in search engines. 

Try to make sure that your Meta Title is not more than 60 characters, somewhere between 55 and 60 characters would be great, and your Meta description should not exceed 160 characters.

Canonical tags

Canonical tags tell search engines which pages on your website to crawl and prefer over other duplicate or multiple URLs that are directing to the same primary URL. This helps SEO by saving you from getting penalized by search engines for having duplicate content and ensures the right pages are indexed on your website, improving the value of your webflow site optimization.

Webflow has built-in canonical tags, and it automatically generates canonical tags for you, and you can customize them yourself, too.

Custom Code Integrations and Schema Markup for SEO

Webflow provides you with custom code integrations and schema markup. This helps you to handle your website structure and provides a better understanding of your website structure and SEO to search engines.

Redirects

Having broken links on your website can be a bad sign for search engines, and they may negatively impact your website’s authority and credibility. It is always better to keep analyzing your website for broken links and then redirect them, letting the search engines know that the link has moved permanently to a new URL.

This helps with SEO by providing a good user experience to website visitors by avoiding 404 errors, avoiding duplicate links, and preserving the link equity.

Webflow provides a built-in redirects feature, helping its user redirect their links to avoid a bad user experience and maintain their rankings.

XML Sitemap & Robots.txt File

We are all aware of the importance of Sitemaps in the indexing of websites for being visible to search engines and having the chance to rank high. Similarly, Robots.txt allows us to stop Google crawlers from crawling unnecessary pages or files on our website to help them use their crawl budget on meaningful pages, helping with fast indexing and understanding the structure of our website to help it rank based on its SEO.

Webflow automatically generates an XML sitemap for your websites and provides you with an editable Robots.txt file.

Semantic HTML Code

A clean semantic HTML code is very important for high rankings in search engine results. Search engines can better understand the structure of your landing page. This helps the search engine to understand your content and rank you high.

These were the built-in SEO features of Webflow that you can use to help your website be more visible in search engines and get the chance to rank high. Now let us have a look at some other SEO practices that we can take care ourselves to boos the performance of our Webflow website.

On-Page SEO for Webflow

On-Page SEO refers to optimizing all of your website pages in a way that helps you improve your search engine rankings. Most of the SEO built-in features explained above are for on-page Webflow SEO. There are some more considerations that we shall briefly give below:

Keywords Research and Use for SEO

Do proper keyword research and use keywords in your domain name, in your Meta titles, Meta descriptions, and throughout your blog posts and product descriptions for SEO targeting the intent of your audience. You must audit your website SEO and study your competitors to analyze the suitable keyword strategy for your website, and then use the keywords to rank high above competing sites or web stores.

Tools like Ahrefs, Semrush & Answer the Public can be used to find keywords. Also, consider using long-tail keywords, as, due to the availability of voice search features, most people use long-tail keywords when searching online.

Metadata Customization

Make sure to customize your meta title with the primary keyword. Keeping it upto 55 and 60 characters only, with the use of keyword and call to action approach for your Meta Description, which should not exceed 160 characters.

Using Header Tag Structure

Use proper Header Tag Structure by including the H1, H2, H3, etc. headings to provide an appropriate structure to your content for search engines to understand, providing a good user experience. Incorporating your keywords wisely in headings can tell search engines more about your topic and help you to get ranked.

Image Optimization and Alt Text

Optimize your images. Although it is a built-in feature but you should still consider using responsive images that adjust to different screen sizes and do not forget to add the alt tag for your images helping the search engine understand their context, index them helping you with image SEO and help providing better user experience to visually impaired people to help them read context of your images using the screen readers.

Use Internal Linking

Use internal linking to link your old and new content. This helps to improve the navigation of your website, and helps search engines understand the connection between different pages to keep them indexed and visible in search engines, indirectly helping your SEO.

Provide Quality Content

Quality over quantity should be your motto for Webflow CMS SEO. Search engines and users love websites that add value with their content. Make sure your content provides value to the users and gives out updated information. This will help your website rank because these are ranking factors considered by the search engine.

Update Old Content

Constantly update the old content and provide the date and status of a content update on your website. It builds trust with your visitors, signaling to them that your website is up to date and that anyone can keep coming back to your website for more information on the topics. This is also a ranking factor, and search engines prefer your website over others if it has valuable and updated content.

Off-Page SEO for Webflow

Off-page SEO includes all the search engine optimizations that happen outside of your website’s front and backend. These include:

Building Backlinks

Getting backlinks for your website from authoritative websites. Backlinks help the search engines understand that your website is trustworthy and improve your domain authority, helping you rank in the search engines.

To get the backlinks, you can do research and find high authority websites in your niche. Then you can contact these and write guest posts for them in return for a backlink.

Integrating Social Media Accounts

Link your website or webstore with your social media accounts and create your presence online. Though it does not directly impact your SEO, it helps build the brand reputation, slowly gaining you traction and building a brand name.

Influencer Collaborations for SEO

Collaborate with famous influencers in your niche and ask them to promote your website. They might provide the link to your website or webstore, getting you diverse and new traffic to your website and indirectly helping with the SEO.

Local SEO for Webflow

If you are a business that operates locally, you have a physical presence, and you are using Webflow to get an online presence, then local SEO can really help you. You can sign up with Google My Business and add your information, like address, phone number, and website.

This information can then be embedded into your website, including the reviews from your customers on Google business reviews, which can be shown on your website, helping you to gain trust from new visitors.

You must use location-related keywords and local keywords related to your business within your website and content to make it more visible, gain rankings, and attract more leads to your physical stores as well.

Technical SEO for Webflow

Technical SEO for Webflow optimization means optimizing the infrastructure of your Webflow website to improve its visibility and ranking in search engines. This is a very important aspect of WordPress CMS SEO.

• For technical SEO, you must make sure to integrate analytical tools with your website.
• Integrate Google Search Console and Google Analytics with your Webflow website. Google Search Console helps you to analyze your keywords’ ranking, identify any indexing issues that need fixing, and monitor your website’s performance. On the other hand, Google Analytics helps you monitor the behavior of your website users and their engagement stats, which are very helpful in making any changes if required.
• Consistently monitoring your website’s SEO performance is also an essential technical SEO practice. You must keep auditing your website after regular intervals to see if there is any need for changes to improve the SEO ranking of your Webflow website.

Custom Code and Webflow SEO

By using custom codes, Webflow websites can be optimized, allowing more flexibility. Custom codes can help you not only increase your website speed but also improve its structure, helping you increase your rankings.

Some examples of custom codes include adding the codes from Google Search Console and Analytics in the site settings for website traffic monitoring, or adding JavaScript code to website settings, allowing the image loading only when it becomes visible to users, and improving the website speed.

Final Remarks

Webflow is an excellent platform for creating your website or webstore with drag-and-drop features without using any code. By providing so many built-in SEO tools, Webflow helps its users develop an SEO-friendly website, which can be further improved by implementing the SEO practices mentioned in the blog by The Digital Advice.

Although there is no need to use coding to establish your website with Webflow, if you have any knowledge about coding, you can use it to enhance Webflow SEO further.

Webflow SEO is the optimization of a Webflow website using its built-in SEO tools, technical, local, and on-page SEO practices, and custom codes to make it more visible to search engines, increasing its chances of ranking.

Yes, Webflow provides built-in SEO tools like 301 redirects, alt text for images, sitemap generation, canonical tags, and Metadata customization, which make your SEO journey really easy with the platform.

Yes, although the CMS platform provides SEO tools that help you optimize without coding, you can still use custom code to improve your SEO.

With WordPress, you need to install plugins for your SEO, whereas Webflow provides you with built-in SEO tools that do not require installing additional tools or plugins to conduct SEO, making it more user-friendly and providing easy SEO for beginners.

Yes, you can integrate your Webflow website with free tools from Google, like Google Search Console and Google Analytics, to monitor the progress of your Webflow CMS SEO.