2025 Magento SEO Guide: Optimize Magento Store to Increase Sales

Magento, also known as Adobe Commerce, is an open-source ecommerce store creator. Many top companies have their ecommerce stores created through Magento, including Nike, Coca-Cola, HP, Bvlgari, ASUS, and Ford.

Although Magento (Adobe Commerce) provides an excellent platform for ecommerce stores, it should not be considered beginner-friendly, as it may require you to have some technical knowledge for setting up the store and getting it running. But doing so will not be difficult, as many tutorials will guide you in setting up your Meganto store.

SEO and Magento

Whenever there is a talk of doing business online and creating a store and a blog for it, Search Engine Optimization will be the top priority.

Magento optimization for your Magento store will be the only thing after setting up the store that will help your store to become visible in the search engine, attract the target audience, and bring in sales.

E-commerce SEO is the backbone of every online store for becoming successful. The proper Magento SEO is going to help you rank in the Google search engine and get more traffic that drives sales conversions.

Below, we are going to provide a detailed Magento Optimization guide that will help you implement SEO practices on your Magento e-commerce store. 

Magento SEO

To ensure your Magento store ranks high in SERPS, we shall delve into SEO practices essential for Magento Optimization, specifically catering to Magento SEO settings, URL structure optimization, duplicate content management, and top extension recommendations to enhance your store’s visibility and performance.

There are several built-in Magento SEO tools, which include:

• Customizable Meta tags
• XML Sitemaps
• Robots.txt File
• SEO Friendly URLS
• Redirects
• Content Optimization Tools
• Page Speed Optimization Tools
• SEO Extensions for Magento Optimization

Let’s see how the built-in Magento SEO Tools help you with the best Ecommerce SEO for your e-store!

Customizable Meta Tags

Your metadata information displays in the search engine results, which significantly impacts your SEO. Magento provides you with the options to customize your metadata.

Your Meta Title is the title of your post that tells users about the context of your content, and if you are using it wisely incorporating your keyword into it and keeping it between 50 to 60 characters, then there are great chances that your users will find it a good experience and click on it if it has a call to action strategy.

Meta description, although it does not provide direct SEO impact, it does provide you with an opportunity to attract your audience to click on your link, seeing the call to action that solves their problem or answers their query.

Magento 2 does provide automatic meta tags generation, but customizing the meta tags using SEO keywords can help boost your SEO a lot.

When writing the metadata for your products or categories, you can

• Include the product’s specifications in your description and titles.
• Do not exceed the length of your title by more than 55 characters, and keep the product description under 155 characters.
• Also, try to include call-to-action words like “Buy now” along with specifications.
• Try to include the main feature of your product that can be its selling point within your product description.
• The navigation for product and category metadata settings is:
  • Products: Catalog → Product → Select the product listing → Search Engine Optimization
  • Categories: Catalog → Categories → Select the category listing → Search Engine Optimization

Metadata options usually look something like this in Magento:

SEO Friendly URLS

SEO Friendly URLS are clean URLS that use words separated by hyphens. It is better to use your keyword and category names in your URLS, keep them short, and all the letters used for customizing the URLS should be in small case.

A clean URL allows a search engine to understand the context of your page better and is considered a ranking factor, and not only this, it provides a great user experience to your audience, which is again a good factor for user engagement and an increase in clicks of your store links.

Magento sometimes creates URLS that may not be SEO Friendly. In order to change them individually for each category and product, you can access them from settings using the following navigation:

Catalog → Products → Select product → Search Engine Optimization

Once you have reached the settings, you can change your URL by modifying the suffixes for product and category. Once done, you can save the configuration to save the URL settings.

Redirection and Rewrites for Magento SEO

Redirects and rewrites are an essential part of Magento SEO. A 404 error page not only increases the frustration of your audience upon not reaching the desired page results, but it also increases the bounce rate, which shows search engines that your website is not well maintained, which affects your ranking and can get you deranked.

Redirecting your broken page links can improve your website structure, provide a better user experience, and enable search engines to crawl and index your website and maintain its rank.

Hence, you must enable the redirects settings within Magento for SEO and website ranking.

If you wish for a detailed tutorial on URL redirection and rewrite, then write to us in the comments section if you want a step-by-step tutorial post.

Image Optimization

Since you will be running an ecommerce store, images are going to be crucial for your website ranking and SEO, as they, along with your product’s metadata, are going to help you get rich snippets and improve your chances at ranking.

To optimize your images for Magento SEO, you should:

• Use responsive images or compress your photos so that they do not take up much space and do not slow down your page loading speed.
• Rename the image file to a proper product keyword-friendly name.
• Always use alt text with your images, and also add an image description. This helps the search engines to understand your image’s context, helps readers know image details if they have slow internet and the image is not loading, and also helps vision-impaired people to understand the image using screen readers for reading out image text.
• You can use keywords in your alt text or image descriptions to make them SEO friendly.
• With Magento, you can use extensions to help you with image optimization, as Magento itself may not provide you with effective optimization for images.

Implementing an SSL Certificate for SEO

SSL certificates mean having your website URL start with HTTPS and not with the HTTP protocol. A website with an SSL certificate is deemed to be secure and is a high-ranking factor for search engines, hence making it crucial for Ecommerce SEO in Magento.

You can do this by following the given navigation and instructions:

Stores → Configuration  → Web

In the base URL menu, make sure that the Base URL and Base Link URL are set to HTTPS. Once done, save the configuration settings.

Once you have saved the configuration settings, set the settings to redirect all the HTTP links automatically to HTTPS links.

To do that, navigate to Stores → Configuration → General (drop-down menu) → Web → URL Options → Set (Auto Reset to Base URL) to Yes,  (301 moved permanently).

XML Sitemap

An XML sitemap is a very important factor for Ecommerce SEO, because a sitemap helps the search engine to index your website pages, which makes them visible in the search results, and visibility and indexing are a huge factor for getting searched and ranked in SERPS.

By default, Magento includes products, categories, and CMS pages in the XML sitemap. You can set the frequency of updating the sitemap for categories or products, generate the site map from your settings, and submit it to the Robots.txt file as well.

To do the XML settings for Sitemap, you can go to your Admin panel → Stores → Configuration → Catalogue → XML Sitemap.

If you need a detailed breakdown of each setting, please let us know in the comments section so we can provide you with the link to the XML Sitemap setup in Magento 2.

Robots.txt File

A Robots.txt file allows you to have control over which pages you want to be crawled by search engine bots and which you would not. This is a very important factor in your Magento SEO because by preventing the crawlers’ access to your unnecessary pages, you save the crawlers’ crawl budget, allowing them to crawl and index the required pages, and allowing faster visibility on search engines.

In Magento, you can directly access your Robots.txt file by navigating to the Admin Panel → Content → Global → Search Engine Robots.

Here, you can allow or disallow custom pages in the Edit custom instructions of the robots.txt file tab. A visual representation has been shown below.

Duplicate Content Fix For Magento SEO

With the help of canonical tags, you can tell search engines which version of your page is the preferred version if there is duplicate content on your store or website. Doing so saves you from the penalty of duplicate content and helps with improving your search engine optimization by allowing search engines to index the most relevant and authentic pages on your website.

Magento has built-in settings that allow you to add canonical tags to fix duplicate content.

To do these settings:

1. Navigate to Admin panel → Stores → Configuration → Catalogue → Search Engine Optimization.
2. Select your appropriate store view.
3. Select Yes for the options, Use Canonical Link Meta Tag For Categories and Use Canonical Link Meta Tag For Products. 
4. Save the configuration settings.
5. This will take care of the duplicate content.

Do we need more SEO Practices For  Ranking a Magento Store?

Now that we have discussed the essential built-in Magento SEO Tools, the next question in your mind must be, is that enough?

The simple answer is No, it is not!

Let us have a brief look at other SEO Strategies that can help with the Ecommerce SEO of your Magento Store:

• Before making any SEO efforts on your Magento Webstore, make sure to audit your own website to see what is lacking already that needs to be fixed, and not just that, also audit the websites of your competitors to see how they are better at SEO where you are lacking. This will help you build an effective SEO strategy.
• Do proper keyword research for each category and product. Use long-tail keywords along with primary and secondary keywords; they may help you rank because they are now extensively used by the audience with the introduction of voice search features.
• Write quality-oriented content and product descriptions. Rather than stuffing them with keywords, write a meaningful description using the primary keyword, product specifications, and a call to action to generate a great click-through rate.
• Consider using local SEO by targeting location-based keywords if your business is located physically somewhere to increase lead conversions.
• Use schema markup for generating rich snippets. Use images with product descriptions, and include product reviews, product listings, and links to your social media to provide structured data.  Structured data helps search engines provide data to your customers in a better way and creates rich snippets for your data as well.
• Users do not like websites that have poor loading speed. A website that loads faster generates a better user experience, is a ranking factor for search engines, and helps your website not just to get ranked but also increases your chances of sales conversions.
  • Use extensions like lazy load to optimize images for faster loading of pages.
  • Use full page caching.
  • Delete extra extensions as they could slow down your website.
  • Enable flat catalog to merge product data from different tables into one table to improve loading time and page speed.
• Build your brand reputation on social media and link your store to your social media handles to target a wider audience from different channels.
• Get in touch with influencers in your niche and ask them to promote your website and product links on their social channels. This generates brand awareness and brings in more traffic and a new audience to your website.
• Use internal linking and link your content to show a better structure of your website to search engine crawlers.
• Make sure your website or e-store is mobile-friendly. Use themes that are mobile-friendly and customize your website in mobile view if any customization is required.
• Consistently monitor your SEO using Google Analytics. In order to integrate analytics with your Magento, get your analytics code and insert it into your Magento website by following the navigation given below:
  • System → Configuration → Select Google API → Enable by clicking Yes, and add your tracking code.

Magento Extensions Recommendations

Magento provides a variety of extensions for SEO, but below we will give the top five extensions based on our own experience with them:

HTML & XML Sitemap Generator

This helps you to create SEO rich sitemaps, interlink your store content, and improve user experience.

Meta Tags Templates for Magento 2

This extension helps you create automatic tags. You can apply the SEO templates for meta tags for title, description, keyword, H1 tag, and short and long descriptions to all the product URLs or specific pages.

Advanced SEO Friendly Blog

This extension helps you to build an SEO friendly blog for your ecommerce store, which can help you to add blogs, add more keywords, and hence target a larger audience to your website. You can rank high by producing more SEO rich content.

Magento 2 Google Rich Snippets

This extension helps you add rich snippets with more information to your product, enhancing your visibility in search engines.

Google Page Speed Optimizer

As visible from the title of the extension, it helps your website load quickly.
A fast website means a high chance of getting ranked.

Magento 2 Image ALT Tags Extension

This adds automatic SEO rich alt text for your products, helping you with improved image SEO and indexing.

Final Remarks

Magento is a great e-commerce platform that is being used widely by many top companies like Nike, Coca-Cola, and HP. Although it is not very beginner-friendly, there are still so many tutorials and guides available that can help you get started with your ecommerce journey with Magento.

Magento provides many built-in SEO tools. Using these tools along with more SEO practices and SEO extensions by Magento, you can really scale the SEO performance of your website, helping to rank it high and generate more sales leads.

If you have any questions about Magento or need more detailed information on individual SEO tools or customization within the Magento platform, leave your request in the comments section.

Yes, Magento provides many built-in SEO tools like XML Sitemap, Robots.txt file, Redirects, SEO Friendly URLS, and a Canonical tags manager.

Yes, you can enable canonical tags for your categories and products using Magento. Magento has built-in settings that allow you to add canonical tags to fix duplicate content.

Yes, Robots.txt files can be customized to your requirements. In Magento, you can directly access your Robots.txt file by navigating to the Admin Panel → Content → Global → Search Engine Robots. Here, you can allow or disallow custom pages in the Edit custom instructions of the robots.txt file tab.

No, Magento might not be very user-friendly for a beginner without any technical knowledge, but you can learn how to set up your store with various tutorials and guides available online, or you can also outsource a designer to set up your store.

• Use extensions like lazy load to optimize images for faster loading of pages.
• Use full page caching.
• Delete extra extensions as they could slow down your website.
• Enable flat catalog to merge product data from different tables into one table to improve loading time and page speed.