Shopify SEO Guide: A Detailed Shopify Search Engine Optimization Plan

10 Seconds Summary

Discover the best SEO practices for your Shopify store to scale your business and generate more sales.

Included in Forbes ‘ best E-commerce platforms of 2025, Shopify has emerged as an online Ecommerce platform, which has been designed to make E-commerce easy for people around the globe at feasible pricing plans catering to different individual and business models’ needs. For anyone who wants to run an online business, Shopify makes the process easier, from creating the store to managing the inventory and payment procedures. It creates an easy-going system for users who are new to E-commerce.

Just like any other website running on any content management system, Shopify, as an E-commerce platform, also needs SEO for the success of any store running on the platform. On Shopify, every 28 seconds, a new entrepreneur generates a sale for their store (Shopify).

This blog post is going to explain Shopify SEO in the easiest way possible for those who are ready to make their Shopify store successful.

Let’s dive into our easy Shopify SEO guide and set up your stores to attract more sales!

Shopify SEO Plan

Setting up a Domain Name

A domain name speaks about your brand even before your product catalogue. You must make sure that your domain name is short and accurate to your brand image, and it contains the keyword that your products are known for.

Shopify has given its users the ease of creating up to ten domains and subdomains, each of which is followed by a prefix along with your domain name. You can add these by using the domain settings menu.

But when it comes to Shopify SEO, you must consider that upon having multiple domains and subdomains, you must go to the settings and set up your main domain as the primary domain, so that Shopify can let your customers redirect to your main domain when needed. Setting up a primary domain also helps search engines to easily identify your main domain URL and not confuse it with multiple URL addresses.

Set up Google Search Console & Google Analytics

Once you have your domain name and product catalogue ready, the next step for you is to set up your shopify store domain on Google Search Console and Google Analytics.

Search Console helps optimize Shopify by indexing your store’s sitemap on the platform. By having your site connected to Search Console and Analytics, you can have a keen eye on your website metrics. You can see:

• If all of your pages are indexed or not
• Which pages are ranking
• What is your target audience’s behavior
• What is your website’s traffic
• If there are any indexing issues or broken links on your site

This is done so these issues can be fixed promptly, ensuring the smooth running of your Shopify store.

Just like Search Console, Google Analytics can help you deep dive and collect crucial data about your visitors to improve your digital marketing strategies and performance metrics.

You can find a detailed guide on setting up Google Search Console on your Shopify store in an easy guide by Shopify itself.

Shopify Product SEO

After creating your online store, the next thing you want to do is set up your product catalogue. But when it comes to showcasing your products on the store, Shopify SEO needs to be taken care of in the following ways:

• You must do proper keyword research for each of your products.
• Optimize your product titles and descriptions with your target keywords, considering user keyword search intent.
• Your title or descriptions should not be too long, meaningless, or stuffed with keywords. Instead, you should keep them concise and straightforward with the wise use of a few yet specific target keywords.
• A product title of a Shopify store should not exceed the character limit of 60.
• Similarly, your product description should not be more than 160 characters.
• For keyword research, you can use famous tools like Ahrefs and Ubersuggest.

Shopify Meta Descriptions

Meta descriptions are the short snippets that appear below the title in the SERPS. For a better Shopify SEO, try to keep your meta descriptions concise, and not just that, the best way would be to consider a call to action in your meta description that might help your audience to click and take action, which will be a purchase intent of your product.

Web Page Formatting

Setting up your web page also matters a lot in Shopify SEO. Here is how you can make your page optimization work to your benefit:

• Make sure that you are using your headings in a chronological way.
• Do not use too many H1 headings, and instead try to stick to a single H1 heading and then use other headings subsequently.
• If you are using images, make sure all of these images have also been search engine optimized and that you have added alternate text to each of them.
• Use short and concise paragraphs and do not overcomplicate or stuff too many unnecessary details.
• Use images that are optimized and compressed to have an optimum image size.
• Image formats should be PNG for better optimization.

Exclude Duplicate Content or pages

Your shopify store does not need duplicate content at all!

• Having duplicate pages means the chances of having the wrong pages indexed in search engines for your store website. Duplicate content or pages can affect your SEO. Hence, you need to find duplicate content or pages on your website and remove them.
• There are various tools like Screaming Frog, SEMrush, Sitelink, or even the Search Console that can come in handy to find duplicate pages.
• After finding the exact duplicate pages, they can be redirected or removed by using canonical tags.

Improve Page Speed

Page speed matters a lot in ranking your store website and for providing a better experience for users visiting your store. Hence, for a better take on Shopify SEO, having an optimized speed is also an integral factor in your Shopify optimization.

Build Backlinks

Creating backlinks from authoritative websites can be a great shopify optimization move. This builds customers’ trust in your store and products.

In order to build quality backlinks, you can search for credible websites that are providing backlinks to your competitors or are prevalent and good in your niche, then you can offer guest posting services to these pages in return for a quality backlink to your shopify store.

Internal and external linking

Just like normal websites, you also need to link internally and externally for your shopify store. By interlinking your pages with each other using anchor texts, you cannot only help search engines to navigate through your store and index it properly, but you can also have your customers visit more products if they are interested by hovering over the provided anchor text, guiding them to the exact product page.

Use SEO Friendly Theme & Set Up a Shopify Blog

Shopify already provides its users with site-friendly themes that help them navigate the site easily. As a shopify store owner, you must make sure that you are using a theme that is:

One can also create and set up a blog on shopify, where they can write multiple blogs about their niche, highlighting keywords that attract the right audience to their store. Within these blog posts, users can use interlinking or an anchor text strategy to direct their users to their products with a call to action in their anchor text.

Create Mobile Friendly Store

When customizing a shopify store, one must consider that their store provides a great UI experience and make sure that your store is mobile-friendly as well. Most people like to shop on the go using their mobile phones rather than explicitly using a desktop or laptop for shopping.

Collect and Include Customer Reviews

Reviews build trust around your brand. So, as a brand owner, you must make sure to collect reviews from your buyers and include them with each specific product. This enhances the loyalty and trust of customers towards your store and increases your credibility.

Market Your Products Differently

SEO of your business also depends on how you do offline marketing for your products. You must use different media to create your brand awareness. You can use various content creators to provide product reviews about your product, providing a direct link to your store.

You can also create videos about your product and post them on different social media, as many people prefer to watch videos regarding products before making a purchase.

Consistently Monitor your Shopify Store

Your Shopify SEO optimization does not stop at following the above-mentioned SEO practices only. After making sure you have taken each step necessary for shopify optimization, you must keep an eye on your store metrics consistently and audit your website regularly. This will help to identify any broken links or further issues with SEO that need your action to keep your website optimized continually.

Apps Recommendations for Shopify

Although Shopify itself provides easy SEO optimization features to its users, there are still many Shopify SEO Apps available that can be downloaded and used to enhance your SEO optimization and best store experience with Shopify.

Below are the five recommended apps by us that will help you a lot with your Shopify journey:

• Shopify Email:  Shopify email can be used effectively for email marketing. This is the best app that can be used to create a list of your contacts and then to share your marketing campaigns with them.

• TikTok: As per research conducted in 2023, consumers spent 3.8$ billion on TikTok apps. We can still watch videos of Famous YouTubers buying and reviewing products from TikTok shops. This very app can be connected to your shopify store and generate your sales with perks of creating short-form content and also utilizing TikTok ads to generate more leads.

• AMP by Shop Sheriff: This app helps your store load faster. You can use this app without any technical knowledge of custom CSS, cookie banners, Google Analytics & tag manager.

• ReelUp: With the help of this app, one can upload their reels and convert them into shoppable videos in different formats. Not only that, but you can also promote your products using this app in countries where TikTok-like apps are banned.

• Smart SEO: The Smart SEO app connects with Google Search Console and then, with the help of AI, it generates meta tags. Help your store by automatically optimizing your images and page speed, as well as fixing the pages with broken links.

Common Pitfalls Related To Shopify

Shopify has been among the top glorified ecommerce platforms when it comes to setting up online stores. But just like every rose has its thorn, there are a few downsides to Shopify as well that have been briefly discussed below:

• Although Shopify provides suitable subscription plans, there are still many apps that you need to purchase and use within the platform, which may be an extra cost to many.
• Shopify does not provide its own built-in email system, and one generally has to outsource apps for email marketing services.
• It is not easy to move your store from  Shopify to a different platform if, in the future, you wish to change your ecommerce platform. Your data is usually locked in the platform, and you cannot easily move your SEO settings or digital products features while migrating to different platforms.
• If you wish to use a payment gateway different from Shopify, then you might have to pay additional transaction costs.
• Although it provides many plugins to help make your store function better, adding more plugins to your website compromises your website’s speed.

Benefits of Shopify SEO Optimization

Shopify optimization plays a vital role in the success and growth of shopify stores. There are numerous benefits of optimizing your store and its content on shopify, such as:

Attracting more Customers

With proper optimization, you rank high in SERPS, and in turn,  people searching for products online find your credible source for shopping, which increases your customers and sales.

Competitive Edge

With consistent optimization and staying up to date with market trends and customers’ needs and demands, you gain a competitive edge over your competitors by being ahead of them in marketing your products and tailoring them to the changing needs of your customers.

Better Understanding of Customers

By consistently optimizing and monitoring your customers’ behaviors using SEO platforms like Search Console and Google Analytics, you can closely observe the changing trends of your customers and better understand them by watching the shifts in their requirements and preferences regarding your niche.

Cost Effective

When your store is optimized correctly and you are not using extra apps or getting any outsourced technical help for your SEO, then you are actually getting SEO results free of cost and organically.

Organic growth is always the best growth, and the most retainable customers come from organic traffic sources rather than paid ones.

Final Remarks

Shopify is a handy ecommerce platform that makes it easier for its users to set up their ecommerce stores and make them functional within minutes of setting up. With the help of its integration with apps like TikTok, its users can generate more leads and create more income.

By properly optimizing the platform, store owners can increase the potential of their stores and create a successful online business. Even with some minor challenges or cons that users could incur whilst using the platform, Shopify still holds the reputation of being one of the top ten ecommerce platform websites of 2025 by Forbes.
Stay ahead in tech, business, and digital trends with insights from TheDigitalAdvice.

As per the Shopify report of 2025, its users have generated revenue that has exceeded $1 trillion.

Frequently Asked Questions

Shopify SEO is basically search engine optimization of your Shopify store so that your shop page can rank high in SERP and generate more leads.

It may take three to six months to start seeing organic results from your SEO Optimization.

Yes, by following the guidelines in our blog post, you can easily cover all the steps necessary to optimize your shopify store.

Shopify itself provides easy optimization options, but you may need assistance with extra apps like Smart SEO to help you with automatic seo optimization maintenance in the future if you cannot manually audit your store metrics consistently.

This depends on your store totally. If you need to generate more traffic to your shop and you need some extra content to target more long-tail keywords to help you attract more customers, then incorporating a blog is very useful.