Wix SEO Tips & Strategies: Improve Rankings the Smart Way

Wix has been among the website-building platforms that provide not just an easy-to-make website, but also help you build an easy e-commerce store using the platform. Before moving further, one thing to consider here is that Wix is not a content Management System like WordPress, instead it is a hosted website builder which has a user friendly interface where you can drag and drop elements to create a website without having to hire a website developer with advanced skills to manage your website or store.

Wix is an ideal choice for entrepreneurs, small-scale businesses, or individuals who wish to create their website.

If you are someone who is working on a small scale and needs your business presence online, then Wix is an excellent choice for you, with the best subscription plans suiting your website needs.

Wix As A Website Builder

Although Wix helps you develop a website, it is still considered a website developer and not a content management system like WordPress. Now, to tell you what exactly the difference is in being a website developer is that Wix is a hosted platform, which has a user interface to drag and drop elements to create your website in the easiest way possible without any technical knowledge, using pre-designed templates.

On the other hand, a proper CMS platform like WordPress is more advanced and technical and might require you to use plugins, extensive customization, and content management with relatively complex website structures.

So, Wix, as a website builder, is your best friend who lets you design and work on your project in the easiest way possible and helps you give the best performance as a business online.

Wix SEO Guide

After designing your website, the first thing that you read online for its growth is Search Engine Optimization. And since you are here, that means you are already on the journey with your Wix website, and you feel like working on your Wix optimization to get better at ranking your website.

If you have yet to create a website and wish to learn about SEO in general, then you can read our blog about SEO to gain more knowledge on the topic.

Now, back to already considering Wix as your website developer, and wanting to know more about its Wix SEO, let us break down SEO for Wix in the easiest way possible.

Perks of Wix SEO

One significant advantage of creating your website with Wix is that you do not need to download plugins separately to optimize your website. Wix has built-in SEO features and tools that make your SEO extremely easy and manageable.

• Wix provides you with the Wix SEO Assistant Tool, which assists you in improving your website structure and its content for better optimization.
• Some of the built-in Wix SEO features include automatic sitemap generation, image optimization for faster loading speed, and SEO settings for each individual page.

Types of Wix SEO

Search Engine Optimization can generally be categorized into four types, including:

• On-Page SEO
• Off-Page SEO
• Technical SEO (Usually a part of on-page seo and the opposite of off-page seo)
• Local SEO

SEO for Wix similarly includes all four types of search engine optimization techniques. Below, we are going to explain them all to you:

1. On-Page Wix SEO

On-page optimization generally involves optimizing your content, including writing optimized content, managing image sizes for fast loading speed, working on keywords, page structure, internal linking, etc.

Keywords Research

First priority after creating your Wix website is to create content that is search-friendly. In order to generate traffic to your website, you must know your target audience and their search intent. You must have an idea of the keywords that your audience must be using or searching for.

Adding these keywords to your website content will not only generate traffic but also help you rank high in SERPs if you use these keywords wisely.

Keywords related to Wix optimization tips include:

• Use the keywords that speak for your brand name.
• Tools like Ahrefs, Ubersuggest & Google keyword planner, etc. can help you find keywords relevant to your niche and individual blog posts.
• When it comes to content and keywords, try to use long-tail keywords in your content strategy. For example, if you are writing about women’s shoes, you can use the long-tail keyword “affordable women’s shoes in black color.” This seems like a great strategy because with the advancement and inclusion of voice search, or simply based on different individuals’ preferences, some people are searching for long-tail keywords, and if you are targeting them, then you may have a chance to appear in top search results.
• You must also consider using zero search keywords. These are usually the keywords for which there are no searches, but they may be searched for in the future. If you use them in your content and your competitors have not, then in the future when people search for these keywords, your posts will be available and you will have the chance to rank for these keywords in the top SERPS.
• Try to write posts that are longer than those on your competitors’ websites. This way, you can increase your keyword density and have the chance to rank higher.

Being Consistent With Uploading Content 

Being consistent with uploading content is by far the most crucial strategy that Fewer people will guide you. Try to plan your content before creating your website, and once you are live with your Wix website, try to upload as consistently as possible. This helps your Wix.

SEO because you are regularly updating content targeting keywords with each post increasing the chances of getting acknowledged by search engines

Image Optimization

Image optimization is a crucial step for your Wix website’s ranking. You must try optimizing your images for SEO best practices to rank high in SERPS.

• Use responsive images. One of the best SEO features of Wix is that it automatically optimizes images for better website speed without compromising on image quality.
• Use descriptive text regarding your images in the alt text of the images. This not only provides search engines with your image content, but also acts as a great accessibility feature where screen readers can read the image description for visually impaired people.
• Add captions to your images using keywords related to your topic. This helps index the images, and your website can even rank for image search results as well.
• When writing about any topic, analyze your competitors and try considering more images than they do in your post, just like using the content strategy explained above. This not only increases your chances of beating your competitors but can also help you rank in SERPS too.

When it comes to Wix optimization tips, it is relieving that Wix has built-in features that help you do it all step by step in the easiest way possible.

Core Web Vitals

Core web vitals help in the measurement of your website’s performance and your Users’ experience with your website. Not just that, they also help you look for

areas where you need to improve.

• Core web vitals are essential for Wix SEO because they are considered a ranking factor by search engines.
• An excellent performance in core web vitals means a great chance of ranking high in SERP.
• Due to Wix’s built-in SEO features, including image optimization, structured schema, and caching, the core web vitals score has improved.
• Wix even provides you with insights on your core web vitals via the Wix Performance Dashboard.

Good core vitals indicate having improved search ranking and user experience. Which means a great take on SEO for Wix.

Internal Linking

For better performance of your website and getting it indexed and crawled by search engine crawlers, internal linking is an excellent way of letting search engines understand the structure of your website and provide SEO value to

your whole webpage and between pages.

• Use anchor text to link your different articles across your website.
• Try to place links to articles similar to the article you are writing, this way users have a high chance to visit other pages of your website and spending more time.
• Linking to old articles can keep them in view of your audience and crawlers.
• Internal linking greatly impacts your on-page SEO and must be considered as an essential SEO technique to be used in each blog post.

Meta Descriptions

Meta descriptions appear below your post link in the SERP. They briefly describe what will be included in your blog post.

• Keep it short, including the primary keyword.
•  Try to include a call to action that makes your visitor click and visit your website.
• Keep your character limit between 50 and 150 for your Wix Metadescription.

Meta Titles

A Meta title is a title tag that appears in SERP, browser tab, or on social media link previews for your web pages. It holds value in Wix Optimization as it a good meta title can get a good click-through rate, which will impact your ranking directly.

• Your meta title should be between 50 and 60 characters.
• It should contain the primary keyword it.
• Your meta title should be catchy and engaging for your audience.

Mobile Compatibility

As per Statista, 59% of web traffic comes from mobile phones, which makes it a highly considerable point when it comes to designing your website.

• A mobile-friendly interface is really important to consider in Wix SEO.
• If you are asking how it relates to SEO, then a simple explanation is that since most users are using mobile devices to search online, search engines give priority to mobile-friendly websites, which makes it a great feature to help your website rank.
• Wix is an absolutely perfect platform, as it helps you enable a friendly website easily, and not just that, you can customize what features you want to include for your mobile website version.
• A page layout optimizer in Wix can automatically help you adjust to a mobile-friendly layout.

Website Speed

Website speed is directly linked to your ranking factor. Search engines prioritize websites that have a fast loading speed and provide a great user experience.

• Since Wix provides an automatic structured data feature and automated

technical SEO that will be discussed shortly, its website speed works really well, which means you have a chance of ranking.

• Wix also provides a site speed dashboard that helps you keep a keen eye on your website’s speed performance, ultimately helping you to keep it in check and improve, and helps with Wix website ranking.

SSL Encryption

An SSL Encryption provides encryption of your data transmission between the server and the browser. Search engines prioritize websites that have an SSL

encryption, which relates to SEO because it is a ranking factor for search engines.

Wix is a leading website builder that provides all its users with SSL & HTTPS certificates, allowing them to be considered safe, helping them rank.

2. Off-Page Wix SEO

Off-Page SEO involves all the SEO activities done outside the website to promote your  website content on different social media platforms. There are several ways to go for

off-page SEO for Wix, which have been briefly explained below:

Social Media Presence

Social media platforms are an essential part of promoting your website and business. today no one can go without using social media, and social media has been impacting

the buyer’s intent to purchase a lot.

• To promote your business and improve the chances of it appearing in more search results, you can promote it on your social media platforms. Post links to your accounts like Instagram, YouTube, etc. to reach more people and attract a new audience for your website.
• You can also do paid collaborations with other social media influencers and ask them to put the link to your Wix website or store on their social media. This way, you get to bring a new audience to your website and generate more traffic, improving the chances of getting a high rank in SERP.

Generate Backlinks For Your Website

Backlinks are an integral part of Wix’s off-page SEO. They should be your priority for Wix SEO. Having backlinks with high authority websites improves your website’s

Domain Authority, and websites with good DA tend to have more trust and credibility in the eyes of their audience.

Although it seems harsh to do, there are various ways you can find the opportunity to generate backlinks for your website:

Guest blogging

You can find different websites with high domain authority in your niche, and offer them to write a guest blog for them in return for them to provide you with a backlink on their website.

Content syndication

Content syndication, in simple words, means republishing and repurposing your blog content. You can publish your content on third-party platforms and generate traffic to your content, increasing its visibility. This earns you a backlink and improves your SEO, but you must keep it in mind to do it strategically to avoid getting duplicate content penalties.

We shall provide you with proper advice on how to prevent that in a separate dedicated post.

Press releases

A press release providing a meaningful news announcement can help you achieve off-page SEO for Wix. Make sure to contain your primary keywords and strategically use your website’s link in the press release to maximize the impact of your SEO.

Reach Influencers In Your Niche Via Email

You can use Email outreach to connect with influencers already working in your niche. This way, you can establish a good connection with the influencers, ask them to share your links to build backlinks, and build a long-term, engaging relationship as well, which will help your website in the long run.

3. Technical SEO for Wix

Technical SEO is a part of on-page seo, and it involves making a website crawlable and user-friendly and ensuring all its pages, posts , and images are indexed, which increases the visibility of the website and helps it to rank.

Connect With Google Search Console

You must connect your website with Google Search Console.

• By doing so, you can directly copy and paste your sitemaps to the Search Console to see your website’s performance.
• You can see if there are any broken links on your website and fix them in a timely to improve your website’s visibility and SEO.
• You can manually index your pages as well.

Use Robots.txt File 

By using a Robots.txt file, you can control what pages you want search engine crawlers

to access.

• By manually monitoring your pages crawling, you can exclude unnecessary pages from indexing or being crawled, improving the website’s performance.
• Wix provides you with an editable Robots.txt file that you can manage. By default, Wix allows crawlers to crawl all your pages. If you have made the settings wrong and wish to crawl all your pages, you can simply reset your robots.txt setting to the default Wix settings.
• It is an essential factor in SEO because it can help you to index or unindex pages and improve website visibility and performance by having specific pages crawled and indexed in the SERP.

Index Website In Different Search Engines

Indeed, Google is the leading search engine, and it’s integrated into websites across the world, but you must make sure to index your websites on different search engines to increase their ranking potential and traffic. This is also an important SEO factor. It is very easy in Wix, as it provides you with a toggle feature where you can select  “Let search engines index your site.” Consistently Monitor Your Website

4. Wix Local SEO 

Local Business SEO is essential for any website that also has a physical local business. You can create your profile with Google My Business and then link it to your Wix website directly.

Wix even lets you respond to your Google business reviews, making it the most useful local SEO supporting platform for your business and website.

Wix SEO Analysis

Wix also provides you with an analytics tool in your website dashboard, where you can monitor your SEO metrics and see where you need improvements.

Final Remarks

Wix is the most user-friendly and easy-to-use website-building tool available online for new businesses, solo entrepreneurs, or individuals who want to run their own websites online without any technical knowledge.

Wix SEO is generally very easy to manage as Wix provides built-in features and tools for SEO, which do not require its users to buy or install extra plugins for SEO purposes. Not just that Wix SEO is so accessible, and since most of its features, like indexing, website structure, and SSL certificates, etc, are automatically working in the back end, it helps your website to have great chance at ranking high in search engines due to your improved website performance, SEO and speed.

When it comes to Wix SEO, you will find it really easy to manage SEO because you will be provided with a structured SEO roadmap that you just need to follow. Voila! Your website is ready to be ranked, obviously, with effort in content and Off-Page SEO activities from your side.

Frequently Asked Questions

Yes, Wix is an absolute solution for easy SEO of your website or online store. With Wix, your SEO journey becomes really easy and quick due to its built-in SEO features and tools.

Yes, Wix provides very built-in Image SEO features. All you need to do is insert details related to your images in the provided description and title spaces. Also, Wix automatically resizes your images and helps optimize and improve your website’s loading speed.

We cannot say it is going to be magical. You will need to make efforts on your side to put great content, and combining that with Wix’s built-in SEO features and tools, we can say that yes, it is going to be easy to rank. However, for new websites, SEO takes 3 to 6 months to show results, so patience is going to help a lot.

Yes, Wix SEO Wiz is a built-in tool that helps you create a personalized step-by-step SEO plan for your website based on your preferences.

Yes, Wix is an excellent option for new bloggers, especially if you have a limited budget and you do not have any technical coding knowledge. Its drop-and-drag website-building feature, with great themes, customization options, and built-in SEO features, makes it an ideal choice for beginners.