Blog Summary
Social media awareness for brands is an essential way for business establishment and growth. In today’s world, with shoppers like millennials, Gen Z, and Gen Alpha who use the internet for every purchase decision, brands now need to utilize social media in the most effective way to raise their brand awareness and target their desired audience.
This blog encompasses the details on the importance of brand awareness through social media, with strategies, real-life examples, and practical tips to create a strong brand engagement.
Importance of Social Media Awareness For Brands
Born and bred in the digital era, Gen Z and Gen Alpha have been entirely focused on the internet for their answers and queries before making decisions about their life or purchases, requiring brands and especially small businesses to focus on their social media awareness along with their digital stores or website management.
Social media has become the key source of inspiration and purchase decision for the new generation, where they go online for reviews around brands from celebrities and influencers before making a purchase.
Increasing brand awareness with social media is now important to big brands and small businesses equally, with the need to retain their current position in the market for the former, and the need to create a potential audience for the latter.
How to Create Social Media Awareness
In order to create social media awareness for business growth, businesses need to expand their brand on various social media channels, but in 2025, the platforms that can be used to gain maximum brand awareness through social media are given below:
With Facebook, businesses cannot only create their brand-specific pages and groups to create a community, but they can also reach a new audience by using Facebook advertisements, allowing them to target their audience by demographics and interests, making it ideal for brand awareness.
- Instagram has a large user base. Being a visual platform, brands can create and share images, carousels, and reels with engaging content around their products and services, as well as broadcast channels to introduce new products and updates to their existing and new user base.
- Instagram is also a good social media awareness channel for brands, due to its celebrity and influencer brand promotion culture, which can also be used for creating brand awareness and brand engagement.
YouTube
- YouTube is the most widely used video-based social media platform, and one can use it to create video content related to their brand for awareness. Brands can also ask their customers to share their genuine reviews about products and services, and share those as user-generated content for brand establishment.
- Aside from using it personally for building awareness around the brand, YouTube is also good for targeting the audience through ads.
TikTok
- 70% of Gen Z discover brands on TikTok, as per Statista.
- TikTok, through short-form content, has also brought the opportunity of sharing brand content, using user-generated content through influencer collaborations and customer reviews that can be used to promote them.
- When it comes to growth, the algorithm of TikTok is the fastest to push forward the content of new startups as it rewards consistency and posting of fresh content regularly, creating chances to move to the target audience, using high-quality content with targeted keyword-based captions and niche-based hashtags.
- LinkedIn is the right platform for brand awareness for B2B marketing.
- By using LinkedIn, one can opt for targeting the professional customers using organic awareness through content and using the paid strategies through ads to position your expertise before the right audience.
Social Media Strategies to Boost Brand Awareness
Social media awareness can create a boost for the brand name and attract potential leads and sales. Some of the key social media awareness strategies for small businesses have been shared below:
- Create shareable content that is of high quality and can appear in search results based on its optimization in terms of hashtags and keyword usage within the captions of the videos or images being shared.
- Optimize your Social media profiles based on their SEO requirements, for example, Instagram Bios or Hashtags Strategies can be used to boost the platform growth as per your brand niche, which is different for each social media channel, and requires you to optimize them strategically.
- Always engage with your audience, especially when you are a small business. Engagement makes your audience feel connected and brings in customer loyalty and purchases.
- Use influencer marketing and celebrity endorsement along with paid social media brand awareness campaigns, if you wish to see quick growth and not just depend on the organic growth that may require some time.
- Be consistent with posting the content on all the social media channels, and do not be discouraged by the slow progress in the beginning. Some platforms reward you greatly in the long term, even if they seem slow in the beginning, and the competition is true, and you cannot beat it in one week or month.
Building Social Media Awareness for Brands Organically
Building social media awareness organically can take some time for the required customer response and growth. Some expert Social media awareness tips and best practices for organic growth are as follows:
- Create high quality content.
- Optimize each social media platform for search visibility using the target audience’s intent keywords along with the correct captions and hashtags, using the best call to action to get customer attention.
- Use polls, questions, and answers, or suggestion-related posts to encourage customer engagement on each post, and build a relationship with them.
- Provide high quality and be transparent, as it creates brand loyalty and customer retention.
- Appreciate and reshare the content generated by your customers and build a sense of community. This way, you don’t just have a community but also have your brand’s specific hashtags and keywords everywhere.
- Connect with other brands and businesses in the same niche, and engage on their platform to generate visibility for your own profiles.
- Stay updated on the social media trends and follow them for each social media platform to create more engagement and attract more users.
Social Media Awareness vs. Engagement
Brand awareness strategy using the social media platforms is directly related to customer engagement, beyond content consumption and likes, customers engage, get aware of the brand, making the purchases and sharing it with others, spreading a good word of mouth, and generating more people to try and like the brand.
| Brand Awareness | Customer Engagement |
| Creates visibility online. | Induces comments, shares, DMs & purchases. |
| Increases reach to more people globally. | Create good word of mouth and referrals. |
| Provides brand recognition. | Builds long-term relationships and loyalty. |
Social media engagement is really important for brands, especially small businesses, because it allows them to connect with their potential audience, build awareness for their brand, and get referrals, which in turn generates revenue through increased sales.
With a good brand awareness marketing strategy, small businesses or even famous brands can increase their customers’ engagement with their content and keep them loyal to the brand, creating a long-term growth opportunity.
Best Social Media Campaigns That Grew Brand Visibility
Let us have a look at some social media awareness campaign examples that show how social media helps brands to boost their visibility, growth, and sales.
Rodds by James Marriott and Will “Willne” Lenney
- YouTube creators James Marriott and Will “Willne” Lenney created their own chilled coffee line called Rodds.
- The duo did not rely on traditional marketing at all, and rather used their social media to give hints about their product launch months before the launch by showing their development stories and making procedures in their YouTube videos.
- The brand’s Instagram account hit 174K followers within a few days.
- They distributed their three flavored coffee in 300 Sainsbury’s stores across the UK without the marketing budgets big brands typically need.
- All this was due to the power of social media without investing in traditional marketing.
#GucciModelChallenge by Gucci
- Gucci leveraged the social media platform TikTok by starting a trend with the hashtag #GucciModelChallenge.
- Using this hashtag, the brand, through the creator Morgan Presley, initiated a social media campaign where people were told how they can dress by layering their own clothes and look like the runway models of Gucci.
- The social media trend took a surge, and they crossed 2M+ TikTok following, along with a surge of user-generated content that the brand leveraged on their social media channels to get engagement.
- This case study of Gucci shows us how one can generate the required growth and user engagement through organic means without relying on traditional marketing approaches.
These two are not the only examples; there are a lot more that show the importance of brand awareness through social media awareness campaigns.
Measuring Social Media Awareness Metrics
Creating Brand awareness campaigns or even opting for the organic growth of a brand using SEO on social media requires one to be vigilant enough to keep a close eye on the metrics for both the paid campaigns and the organic growth metrics.
You must look at the analytics of your social media platforms for each post that you are generating to see its engagement rate.
This helps you to consider
- What is the right time to post?
- The type of content your audience likes.
- What improvements do you need to make, looking at the posts that underperform?
A post that does not perform well is also an opportunity for brand awareness to find and fix the mistakes for better results in the future.
Each platform has its own algorithm and requires you to work accordingly. Hence, you must create a specialized team for managing your social media platforms as well as closely monitor the Social Media Awareness Metrics to improve future campaigns and social media updates for business growth.
Final Remarks
Social media awareness from the perspective of business establishments and branding is of high importance. Today, businesses are dealing with the kind of generation that has been born and raised in the internet era, and they go to the internet before making any major purchase decision.
Hence, with proper brand awareness through social media campaigns and organic growth tactics on social media platforms for business awareness, small or big businesses can create their impact through their social media channels, including positive user-generated content, to increase their potential customers, leads, and sales.
For more such informative topics on social media growth tactics, like the International SEO, if you are planning to expand your business, stay connected with The Digital Advice, as we will keep updating and uploading fresh content to help you grow online.
Frequently Asked Questions
What is social media awareness, and why is it important for brands?
Social media awareness is the use of optimized high-quality content on social media handles, through organic and paid approaches for running brand awareness campaigns to increase brand visibility. It is important because it establishes their credibility, helps them grow, expand, and increase sales.
How do I measure brand awareness on social media?
You can check the metrics related to user engagement, likes, branded hashtag engagement, and subscriptions or follows. All social media platforms provide their own analytics dashboards that one can use to analyze their metrics.
Which social media platforms are best for brand awareness in 2025?
The best social media platforms in 2025 are Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Can small businesses build brand awareness without paid ads?
Yes, organic growth matters more than the paid engagement on social media. Small businesses can use SEO and quality content to target their niche audience via user intent-related targeted campaigns.
What are the best examples of social media brand awareness campaigns?
Rodds Coffee launch using YouTube, by YouTubers James Marriott and WillNE, and the viral #GucciModelChallenge on TikTok are two of the best examples of social media brand awareness campaigns.
