Social Media Marketing Packages: Pricing, Types & Benefits

20-Second Summary

Over 64% of the global population is active on social media, which makes social media marketing crucial for businesses, especially startups that are based purely online.

If you are a startup or even an established business that has yet to think about going for suitable social media packages to expand your business presence online and generate more potential leads, then this blog post is going to help you select one. 

Why is Social Media Marketing Important?

We are living in the digital world, with our upcoming generations who use the internet for most of their queries and rely on peer reviews and brand visibility before making purchases.

As said above, with 5.17 billion of the global population being active on social media, and  83% of marketers attributing increased exposure to it, it has been seen that when brands invest 20% of their budget in social media marketing packages, they can expect 33% higher ROI over those who lag behind.

Social Media Marketing Benefits

With the major benefit of getting high profits and market share, let us see briefly how social media marketing helps you gain advantages in terms of higher returns on investment.

• Social media marketing helps to reach a vast audience based on the demographics and interests directly associated with your brand and products, making social media marketing services packages highly effective.
• This helps to generate brand recognition by raising awareness about your brand globally via different marketing strategies included in most social media marketing packages.
• You can end up going viral by using a good social media marketing strategy without running ads, helping you boost your online presence organically, especially when supported by social media manager packages that focus on content scheduling and growth.
• You have direct reach to your audience, helping you address any crisis directly online.
• You get increased potential leads turning into sales, increasing your ROI, by investing in the right social media package pricing.
• You’d better understand your customers by reviewing reports and analytics, and develop new products and services to gain an advantage over competitors, a core feature of advanced social media marketing pack options.

Social Media Marketing and Social Media Management

Before diving into the social media marketing packages, we really need to clear the confusion of mixing up SMM with social media management.

• Social media marketing involves creating a strategy around posting and marketing the content regarding the brand, involving both organic and paid methods.
• This marketing strategy is then basically carried out by the social media management team on a daily basis to achieve the results.
• So social media management goes hand in hand with social media marketing, but both are totally distinct from each other. 

In this blog, we will be talking about the social media marketing packages that are curated by expert social media marketers to help businesses implement them and gain the required audience reach, potential leads, and an increased ROI. 

Social Media Marketing Packages: What is Included?

Based on the figure of active users, each daily spends an average of 2 hours and 21 minutes. This massive reach makes strategic investment in social media marketing packages essential for brands worldwide.

So what is included in the social media marketing packages, actually? And how do they help you?

Let us find the answer which is right below, scroll a little, and have a look at it.

Content Strategy

SMM looks at the brand’s products and services, its audience, and competition, and then curates a brand strategy that will help the business stand out and reach its audience.

Content Scheduling

• Creating content is not enough; you really need to schedule the content and maintain a content calendar for each social media platform and post the content at the time when your audience is most active. 
• This is where the marketing strategy comes in and helps you design a content calendar for effective reach to your potential clients.

Community Engagement: Brand Reputation Building

Social media marketing is all about brand reputation building, in a nutshell. 

• You are not reaching out to people to make sales, but you want to create an everlasting image with quality products and services, and a great social media marketing package that lets your audience know about your credibility.

Campaigns Launching: Paid Advertisements

• Social media marketing packages are about both organic growth and paid advertisements. 
• While you can attain a long-term impact by using organic marketing methods, sometimes your new launches require you to go for paid advertisements to create an impression and ensure launch success.
• So, a great social media marketing package also incorporates the strategy around paid social media campaigns to help you build social media awareness about your brand.

Reporting and Analysis

By investing in social media manager packages, you also get to have an expert agency or social media marketing manager who is not only helping you implement the strategy, but also measures the results and produces reports that help to see and analyze the customer behaviour, make changes, and get more innovative and successful by fulfilling customer needs and filling the gaps competitors have not.

Types of Social Media Marketing packages

Now that we know what is basically a part of social media marketing packages, let us have a look at the different types of social media marketing packages. We will look at four types of social media package pricing that most agencies offer. Choosing the right one depends on your business size, goals, and budget.

Basic Social Media Marketing Packages

A basic social media package can be an ideal deal for a startup or a small business.

• This social media package usually covers 1 to 2 platforms (Facebook, Instagram, or LinkedIn).
• It also includes content scheduling, basic graphics, and limited posting, including 4 to 8 posts per month.
• The focus is on building brand awareness at affordable social media package pricing.

Intermediate Social Media Marketing packages

The intermediate social media marketing packages are suitable for growing businesses that want to create consistent engagement.

• This package covers 2 to 3 platforms with almost 8 to 15 content posts per month.

• It also includes community engagement, hashtag research, and basic paid campaign setup.

• These social media management packages’ pricing options balance affordability with stronger results.

Advanced Social Media Marketing packages

Advanced social media marketing packages are designed for big brands that can afford a little expensive packages, and want a wide reach.

• It is designed for established brands needing aggressive growth.
• It covers 3 to 5 social media platforms with a high posting frequency, resulting in approximately 15–25 posts per month.
• It also includes influencer collaborations, advanced paid campaigns, and in-depth analytics.
• These social media marketing services packages target both brand reputation and high ROI.

Custom Social Media Marketing packages

Yes, there are different types of social media marketing packages, but that does not mean you have to be restricted to choosing only them. You can always customize your social media marketing packages based on your needs.

• Enterprises or niche businesses with unique needs can tailor the social media agency packages.
• They have the option to avail flexible social media package pricing, which combines strategy, ads, influencer marketing, and reporting.
• The pricing of these social media marketing packages depends totally on your goals and scope, 
• These are the most versatile options for businesses aiming for scalability.

Agency vs Freelancer Social Media Marketing Packages

Now that we have done the individual packages, let us compare them side by side to give you a quick overview of all the agency and freelancer social media marketing packages.

How to Select a Social Media Marketing Package?

In order to select a social media marketing package, you must first understand your business goal and your target audience.

• Select social media platforms that have most of your active target audience, and do not invest in platforms that do not engage your audience, and do not invest in platforms that do not engage your audience. 
• Look at the budget that you can allocate to social media marketing packages for expert marketing services every month. 
• The package that you choose must include:
  • An initial assessment of your online social media presence
  • Must offer transparent weekly and monthly reporting
  • Customization
  • Content reaction
  • Community management
  • And paid advertisement management
• You must also then evaluate different agencies based on the results they have produced within your industry. 
• Always ensure you read the contract by the marketing agency and walk through it with them before making things official.
• The package that you choose must not only be in your budget but also align with your business needs and offer you long-term value. 

Final Remarks

Social media marketing is an integral part of business growth, and a wise investment in social media marketing packages can take your business from being a startup to a well-known, established brand. 

Before choosing the right social media manager package and a social media marketing strategy package, ensure that you pick the agency or freelancer that can provide you with long-term value and transparent reporting so that you get the best return on investment.

Frequently Asked Questions

• What is included in a social media marketing package?

A social media marketing package includes competitor analysis, initial analysis of your social media awareness, content creation, content scheduling, brand awareness, analytics, and reporting.

• How much do social media marketing packages cost in 2025?

In 2025, small businesses pay $500 to $1,500 per month, mid-sized companies spend $2,000 to $5,000, and large enterprises invest $ 7,000 or more. Freelancers charge from $300 monthly.

• Which social media package is best for small businesses?

A basic social media package is an ideal option for a small business, but they can also customize and opt for tailored packages if a basic one does not suit them.

• What is the difference between social media marketing and social media management packages?

Social media marketing is all about curating a marketing strategy around content scheduling, creation, and promotion, whereas social media management implements that strategy on a daily basis to achieve a required result.

• Are there customizable social media packages for startups?

Yes, with the advent of the freelance market, there are numerous options for choosing customised packages with freelance marketers or marketing agencies to tailor social media marketing packages as a startup.

• How do I choose the right social media marketing package for my business goals?

Always do an assessment and choose the platforms with the largest portion of your audience, then, based on your budget, choose a social media marketing agency or freelancer that provides transparent reporting with tailored, long-term results giving packages.