20-Second Summary
How much does YouTube pay for 1 million views? This is the question on the minds of every new YouTuber, and sometimes acts as a motivator, too.
This blog post is going to tell you how much exactly YouTube will pay you for 1 million views on a single video, both in long-form and short-form video content.
On average, YouTube pays between $2,000–$5,000 for 1 million views, but this is not a fixed price breakdown, so let’s get to know the factors that may impact your earnings, and how much YouTube actually pays for 10 million views and even 100 million views based on our 1 million views price breakdown.
Real Breakdown Of YouTube Payments
Among all social media platforms, YouTube is the one that pays creators the most. There are two ways one can make an income on YouTube.
- By monetizing their YouTube channel via the YouTube Partner Program
- Beyond YouTube Funding
Earnings Through the YouTube Partner Program
AdSense: You get paid when users watch and interact with the ads displayed on your videos.
YouTube Premium Revenue: You earn money based on the watch time or video engagement of users who purchase YouTube Premium subscriptions.
Channel Membership: Creators earn by providing specific membership perks to their subscribers. They get 70% of the revenue.
YouTube Shopping: Creators can sell their merchandise directly through YouTube videos, making revenue for them by selling to their fans.
Super Chat & Super Stickers/Thanks: Fans can also pay money to creators by buying stickers or highlighting their comments in chat during live streams or on videos in order to show their appreciation towards the creators.
Earnings Beyond the YouTube Partner Program
YouTube creators can also make money outside of the official YouTube Partners program, and somehow, this is how they double their income.
Many creators report that brand sponsorships and affiliate marketing can generate two to three times more revenue than AdSense alone, especially in niches like tech and finance.
Creators can make money by doing sponsored videos with brands, via cross-channel collaborations, using affiliate marketing, Merchandise selling, and business partnerships.
But since we are answering, how much does YouTube pay for 1 million views? In this blog, we will only be highlighting the YouTube earnings based on the views on the videos with and without the Advertisements.
How are YouTube earnings based and measured on Views?
YouTube earnings are measured using RPM, which is the abbreviation os Revenue Per Mille and CPM (Cost Per Mille).
- RPM is a YouTube measurement metric that shows how much a creator earns for each 1,000 views after deducting YouTube’s revenue share.
- RPM helps to find out the realistic earnings of a creator from the ads, YouTube Premium revenues, channel memberships, and other income streams of the YouTube Partners Program.
- CPM (Cost Per Mille) shows how much advertisers pay per 1,000 impressions, while RPM (Revenue Per Mille) shows what creators actually take home after YouTube’s 45% cut. Since creators care about real earnings, RPM is the more accurate metric we’ll use to calculate how much YouTube pays for one million views.
- RPM differs for different niches and locations, because topics like tech and finance get more views, and people from economically developed countries have high purchasing power, hence ad-placing companies pay more for ads in these countries.
- Average RPM ranges from $1–$5 globally, but it can exceed $20 in high-paying niches like finance.
Moving on, we will be using RPM as a measure to find out how much does YouTube pay for 1 million views? along with some factors that impact the earnings on views (with and without ads).
Factors Impacting Earnings on YouTube
Before moving on to how much exactly you can earn through the 1 million views on YouTube, with and without ad revenue, let us tell you that the earnings on YouTube are calculated based on different factors, and they may greatly impact your earnings.
Demographics (Audience and Location)
- Audiences matter a lot. People from countries like the U.S., U.K., and Canada can generate RPMs of $5–$10, while views from developing countries may average $0.25–$1.50.
- The major reason for that is that users from high RPM countries interact more with the advertisements, and are a high-paying audience.
Video Niche/Topic
- The topic for the video, including the keywords of the video or the main niche of the video and channel, matters a lot in how much a YouTuber gets paid for their videos.
- Finance, technology, and business-related channels often report RPMs as high as $20–$30, while entertainment or gaming may average $1–$3
Ads Blocker
- Some people use ad-blocking extensions while browsing YouTube, which does not allow ads to appear on videos, meaning it may negatively impact the earnings of a YouTube channel from the AdSense ad revenue.
- Approximately 31.5% of internet users globally use ad-blocking tools, which significantly reduces potential earnings for creators.
- Those using ad blockers not only impact earnings based on ads, but also do not add up as the premium watch time earnings based on ad-free YouTube premium subscription revenue.
Video Length and Watch Time
- YouTube videos generally longer than 8 minutes earn good revenue as they have the capacity to show more ads.
- Lengthy videos mean more watch time and more ad revenue by allowing more ads throughout the video.
- Lengthy videos generally do not promise good revenue if they are not interesting enough to make the users stay and engage; hence, try to make them interesting and informative, and not just long.
These are the factors that matter the most in how much YouTube pays for 1 million views.
How Much Does YouTube Pay for One Million Views on Shorts?
For short videos, the ads usually do not play on or during the videos. Hence, the revenue is usually generated based on the ads given between the videos. Creators get 45% of the ad revenue generated from the short-form content.
YouTube Per Million View Revenue on Short Videos With Ads
As we explained earlier, many factors impact the revenue from your video views. Below, we will give an average earnings estimate of how much does YouTube pay for 1 million views on Shorts with ads.
The following estimates are based on YouTube’s official monetisation policies, real creator reports, and industry data.
| Region Type (Example countries) | Avg Shorts RPM (per 1K views) | Earnings for 1M views (single Short) | Earnings for 1M views per month (Across Shorts) |
| Developed markets (US, UK, CA, AU, DE) | $0.05 to $0.30 | $50 to $300 | Between $60 and $400 |
| Developing markets (IN, ID, BR, PH, MX, TR) | $0.01 to $0.06 | $10 to $60 | Between $10 and $80 |
Important Considerations:
- Earnings are based on average Shorts RPM (revenue per 1,000 views), which may vary by country.
- Creators get 45% of ad revenue from Shorts, while YouTube keeps 55% of the revenue.
- Real-world reports show payouts typically range between $30–$200 per 1M Shorts views, depending on audience location, music usage, and niche.
YouTube Per Million View Revenue on Shorts with Premium (No Ads)
Since we are only considering earnings from a video views perspective, excluding revenue from ads on YouTube Shorts, let’s see how much does youtube pay for 1 million views without ads on shorts through YouTube Premium subscriptions.
- YouTube Premium Subscriptions also pay creators for their Shorts, but not from ad revenue.
- YouTube shares a portion of Premium subscription revenue with creators who have accepted the Shorts Feed Monetisation Module.
- This payout is calculated based on your share of total Shorts views from Premium members in your country.
- Your revenue depends on how many premium members are subscribed to you and how much they engage with your videos.
| Region Type (Example countries) | Avg Premium RPM (per 1K views) | Earnings for 1M views (single Short) | Earnings for 1M views per month (Across Shorts) |
| Developed markets (US, UK, CA, AU, DE) | $0.02 to $0.15 | $20 to $150 | Between $20 and $200 |
| Developing markets (IN, ID, BR, PH, MX, TR) | $0.005 to $0.05 | $5 to $50 | Between $5 and $60 |
Important Considerations:
- Premium payouts are lower than ad-based earnings, but in some cases, they may match or slightly exceed ad revenue depending on region and niche.
- Creators get 45% of the premium revenue pool while YouTube keeps the 55% revenue.
- These revenues come from a shared subscription pool rather than direct ad placements.
- Actual results may vary depending on Premium subscriber watch time in your niche and region.
How Much YouTube Pays for one Million views on Long-form Videos?
Now that we have covered how much you get paid for one million views on YouTube for short-form content, let us explore the same for longer videos, as they generate more income than YouTube Shorts.
- Long-form YouTube video content usually has a higher RPM than Shorts because multiple ads can run throughout the videos.
- These RPMs vary heavily by niche and country, as briefly explained at the beginning of the blog.
- Finance, tech, and business niches may hit $5–$15 RPM in developed markets, while entertainment or general vlogs may get around $1–$3 RPM.
- Developing countries have significantly lower rates, because the purchase intent of users is not high there, due to which ads served in these markets do not pay much.
- For long videos, YouTube pays 55% of the revenue to creators, keeping 45% for itself.
Based on YouTube Partner Program policies, creator reports, and industry averages, we have curated the estimated per million revenues for both ad-based videos and views without ads from premium subscribers.
Let’s see how much does YouTube pay for 1 million views on long-form videos.
YouTube Per Million View Revenue on Long Videos With Ads
| Region type (Example countries) | Avg RPM (per 1K views) | Earnings per 1M views (Single video) | Earnings per 1M views per month (Across videos) |
| Developed markets (US, UK, CA, AU, DE) General niches (lifestyle, entertainment, and gaming) | $3 to $5 | $3,000 to $5,000 | Between $3,500 and $6,000 |
| Developed markets
High-paying niches (Finance, Tech) | $8 to $15 | $8,000 to $15,000 | Between $9,000 and $18,000 |
| Developing markets (IN, ID, BR, PH, MX, TR) General niches | $0.5 to $1.5 | $500 to $1,500 | Between $500 and $2,000 |
| Developing markets High-paying niches | $2 to $5 | $2,000 to $5,000 | Between $2,500 and $6,000 |
Important Considerations:
- YouTube keeps 45% of the revenue, while Creators get 55%.
- The estimates may vary based on niches and the country of the creators.
- The monthly estimates depend on the consistency of posting high-quality videos by the content creators.
YouTube Per Million View Revenue on Long Videos with Premium (No Ads)
Let’s have a look at the estimated earnings for the YouTube long-form videos without any ads, based on the premium subscription pool. This amount is totally separate than the earnings gained from the videos with ads.
| Region type (Example countries) | Avg Premium RPM (per 1K views) | Earnings per 1M views (Single video) | Earnings per 1M views per month (Across videos) |
| Developed markets (US, UK, CA, AU, DE) General niches | $0.5 to $2 | $500 to $2,000 | Between $500 and $2,500 |
| Developed markets High-paying niches (Finance, Tech) | $2 to $5 | $2,000 to $5,000 | Between $2,500 and $6,000 |
| Developing markets (IN, ID, BR, PH, MX, TR) General niches | $0.05 to $0.5 | $50 to $500 | Between $50 and $600 |
| Developing markets High-paying niches | $0.5 to $2 | $500 to $2,000 | $500 to $2,500 |
Important Considerations:
- Premium revenue is totally different and separate from the ad revenue.
- Creator receives 55% of the allocated Premium pool for long-form videos, and YouTube keeps the 45% revenue.
- RPM varies based on watch time and the number of Premium subscribers in that country.
Real-World YouTube Earnings Examples (Ads and Premium)
We have gone through the estimation costs of 1 million views with ads and without ads (Premium subscriptions revenue pool). But how can that be enough without real-world examples?
Below is an estimate of both types of views based on the earnings of famous YouTubers. We have taken one YouTuber from each famous category to let you know how niches impact the earnings for 1 million views for each YouTuber, despite their fame.
| YouTuber | Niche | Ads Revenue (per 1M views) | Premium Revenue (per 1M views) |
| MrBeast | Entertainment / General | $30,000 to $40,000 | $1,000 to $2,000 |
| Marques Brownlee (MKBHD) | Tech | $8,000 to $15,000 | $1,000 to $3,000 |
| Pokimane | Gaming | $3,000 to $7,000 | $300 to $1,000 |
| Binging with Babish | Cooking | $2,500 to $6,000 | $200 to $800 |
| NikkieTutorials | Beauty / Makeup | $2,000 to $5,000 | $200 to $600 |
| Khan Academy | Education | $500 to $2,000 | $100 to $400 |
YouTube Earnings by Niche: Real Creator Examples from Reddit Reports
Reddit is a social Media Platform where many established mid-sized creators from YouTube have been sharing their own earnings for 1 million views on YouTube.
- A US-based gaming channel reported earning around $3,500 for 1 million ad views and approximately $400 from Premium views.
- A finance creator noted $12,000 from ads and an additional $1,500 from Premium for 1M long-form views.
- Educational creators often earn the least, with some reporting $700–$1,000 per 1 million ad views.
Final Remarks
YouTube is a Social Media Platform which pays its creators the most out of all the social media platforms. This specific blog discusses the compensation YouTube offers for 1 million views on a single video or 1 million views per month, collectively for both short-form and long-form content.
These are the estimated values based on the real industry and YouTube-provided metrics and data. The figures can vary for different niches and countries, and the number of premium subscribers for each YouTuber’s country.
But these values can help you find an accurate estimate of earnings on 1 million views. If you are a new creator, then we are sure this must have been easier to understand.
For more such informational blogs around social media, keep coming back to The Digital Advice.
Frequently Asked Questions
How much does YouTube pay for 10 million views?
YouTube can generally pay between $5,000 and $50,000 for long-form videos, which may vary by country and niche.
How much does YouTube pay for 100 million views?
Based on estimated revenue values, for developed countries, YouTube can pay approximately $200,000 to $500,000 from ads and $20,000 to $50,000 from Premium
How much does YouTube pay for one billion views?
This is a substantial figure, but based on estimates, YouTube earnings for long-form videos in developed countries may reach around $1 million to $5 million from ads and $200,000 to $500,000 from Premium.
